Stories based on qualitative information
Who are you?
What do you do?
I am the Co-Founder and CEO of jplusplus, an agency for data-driven communication.
“What I like about data-driven storytelling is that it lets you measure things. It lets you measure any phenomena within a story.
If you don’t use data you’re stuck with anecdotes. While this might make for a good story, it is no use for making a decision.
So using data from within stories allows for much more qualitative information and that’s what I like about it.